The Benefits of a Great POP Display
It isn’t always easy for your products to completely stand out amongst competitors. There is a lot of competition on the shelves alongside your products, which is why it’s so important to have a unique retail marketing strategy. ASTRON Packaging provides many solutions and services that can be tied in perfectly with your strategy. One effective retail marketing tool is point of purchase, or POP, displays. These displays can help your products to stand against the competition, among many other benefits.
Why Should I Use a POP Display?
A POP display separates your products from the competitors. It’s a separate display shelving unit that incorporates a variety of colours and graphics to feature your product. These displays can either be placed on the sales floor or the cash desk. POP displays can be beneficial for advertising products, highlighting features, educating customers and catching the eyes of potential customers.
POP displays have been known to increase sales and enhance profitability of products. The products are isolated from the competition in a way that is captivating and aesthetically-appealing. POP displays offer an opportunity to provide shoppers with coupons and highlight important selling features that they may have otherwise not have known.
Why POP Displays Are Effective for Retail Merchandising Strategies
When you use a POP display to showcase your products, customers are immediately drawn to the unique appeal. The products are not only easy to access, but they are featured in an attractive way that makes them even more appealing. Through bright colour schemes and eye-catching graphics, customers are pulled in to explore your products. Customers are generally more attracted to elaborate displays and will pay better attention to fascinating features highlighted with bright colours.
You can use the design of your POP display to highlight important selling features that the buyer may not have otherwise known. This quickly answers possible questions and clarifies doubts that the shopper may have had. Once the customer has gained additional information about your product, the value is automatically increased. Not only will they see more value in your product, but they will also have a better understanding of the functionality.
How to Create a Successful POP Display
A successful POP display depends on a variety of features. First and foremost, achieving and maintaining a positive brand image that reflects on the positive aspects of the brand is extremely important. Incorporating unique or important selling features can also help to enhance the instant appeal of your products. Your products should be showcased in a way that not only makes them easily-assessable to shoppers, but is attractive too!
Creating a successful POP display can be done effectively with the help of an experienced contract packager. The team of packaging experts at ASTRON Packaging have many combined years of experience to bring forward to clients. Our team has valuable expertise in a variety of industries, including but not limited to:
- Food and confections
- Cosmetic and beauty products
- Eye care and vision